WESTCHESTER NETWORK FOR PROFESSIONALS
  • HOME
    • ABOUT US
    • TESTIMONIALS
    • FAQs
  • EVENTS & PROGRAMS
    • UPCOMING EVENTS
    • WESTCHESTER BUSINESS REBOOT
    • CONNECT AND INNOVATE FUND
    • SUBMIT AN EVENT
    • NextGen Program
  • MEMBERSHIP
    • JOIN NOW
    • CORPORATE PARTNERSHIP
    • VENUE PARTNERSHIPS
  • BUSINESS SERVICES
    • PROMOTE YOUR BUSINESS
    • SERVICE PROVIDER NETWORK
    • WNFP DIGITAL GUIDE STORE
    • MEMBER DEALS
    • JOB BOARD
  • NETWORK SERVICES
    • MEMBER NETWORK DIRECTORY
    • SPEAKERS NETWORK DIRECTORY >
      • SPEAKERS NETWORK
    • LEVELUP NETWORK
  • BUSINESS CONNECTIONS
  • LEADERSHIP NETWORK FORM
  • MEMBER SERVICES
    • MEMBER LOGIN/ACCOUNT
    • MEMBER AREA
    • EXPLORE PREMIUM GUIDES
    • MEMBER SPOTLIGHT
    • SIGN OUT
  • Balancing Act
  • Professional Reset Workbook

5 Effective (and Cost-Efficient) Ways to Reward Loyal Customers

7/26/2022

0 Comments

 
Picture
The beginning of the year is a great time to reflect on the past year of your business and think back to all the loyal customers who helped you grow and succeed.

It’s also the perfect time to come up with a plan to reward customers for their loyalty and encourage them to keep coming back in 2023 and beyond.

Here are a few simple, inexpensive ways to help you develop and extend customer loyalty: 

1. Celebrate your customers

Everyone likes to be recognized for their contributions; your customers are no different.

Feature a customer of the week or month — someone who has truly helped you grow your business — on your website, social media, or in your next email.

Put a sign up in your storefront or office highlighting that customer. The recognition will go a long way towards encouraging other customers who love your business to get more involved in your success as well.

Here’s a great example of how one business, Make My Blinds, keeps its loyal followers involved and engaged through their home-lovers club.

2. Reward loyal customers with an early-access program

One way to reward loyal customers is to give them something exclusive.

It could be giving them access to a new product that hasn’t officially been launched to anyone else. Or it could be offering them some new service that’s not open to the general public yet. Many tech companies, such as Google, offer consumers the opportunity to be part of a beta release of a product.

Consider setting up a similar program where loyal customers can sign up to be the first to hear about new products and services. With email marketing software like Constant Contact, you can create a separate email list for people who sign up.

The simple act of making customers feel like they are part of something exclusive can be a big help in building trust and loyalty with your audience. 

3. Ask for customer feedback

Everyone appreciates being asked for their opinion. As fans of your business, your customers will provide you with informed opinions that could be helpful in determining a new service to release, a menu item to introduce, or a marketing tactic to try.

Send a survey to your loyal customers to ask their opinion. Be sure to make it clear that you’re asking them because they are such valued followers.

You could even ask them a few questions in person or have a questionnaire ready for them to fill out the next time they visit your store. Whichever way you ask for feedback, make sure you’re taking their input seriously. If they take the time to provide you with feedback, it’s your responsibility to take their advice to heart. 

4. Invite customers to a special event

Similar to giving customers first access to a new product, inviting customers to a special event can be a great way to spread some positive goodwill and get people talking about your business.

You could hold a wine and cheese event at your store, a charity event to support the local community or a celebration event for a holiday. Encourage your customers to bring friends and family too — this could introduce a whole new audience to your business.

With an online registration tool, customers can sign up to attend in advance and also provide information about other guests that will be joining them.  

5. Offer a referral bonus or reward for recruiting new customers

You don’t have to give a huge bonus to make a positive impact and increase referrals. Try providing a small discount or some company swag to show your appreciation. Depending on how extensive your referral program is, you could create a more structured loyalty program to reward customers on an ongoing basis.

Make sure the rules and guidelines for your program are clear and that you’re promoting the program both online and in-store.

Inspiring long-term loyalty starts with a smart plan

As you think about growing your customer base in the year ahead, remember that keeping your current customers happy plays a big role in growing your customer base.

With these five simple and cost-effective ways to reward your customers, you’ll be well on your way to a successful year of growth.



Source: https://www.constantcontact.com 

Not a member yet? Apply for a membership today! ​
JOIN NOW
0 Comments



Leave a Reply.

    Picture
    Membership is open to businesses and organizations interested in increasing visibility and brand awareness in Westchester County and surrounding areas.
    LEARN MORE

    Archives

    May 2025
    March 2025
    February 2025
    January 2025
    December 2024
    November 2024
    October 2024
    September 2024
    August 2024
    May 2024
    February 2024
    January 2024
    December 2023
    November 2023
    October 2023
    September 2023
    August 2023
    July 2023
    June 2023
    April 2023
    March 2023
    February 2023
    January 2023
    December 2022
    November 2022
    October 2022
    September 2022
    August 2022
    July 2022
    June 2022
    May 2022
    April 2022
    March 2022
    February 2022
    January 2022
    December 2021
    November 2021
    October 2021
    August 2020
    May 2020

    Categories

    All
    Business Management
    Customer Relationships
    Funding Tips
    Human Resources Tips
    Marketing Tips
    Membership
    Networking Relationships
    Self Improvement
    Self-Improvement
    Startup Tips
    Technology & Innovation
    Virtual Events

    RSS Feed

Photos from La Grande Oregon Economic Development, digitalcreators.ch, wuestenigel, focusonmore.com
  • HOME
    • ABOUT US
    • TESTIMONIALS
    • FAQs
  • EVENTS & PROGRAMS
    • UPCOMING EVENTS
    • WESTCHESTER BUSINESS REBOOT
    • CONNECT AND INNOVATE FUND
    • SUBMIT AN EVENT
    • NextGen Program
  • MEMBERSHIP
    • JOIN NOW
    • CORPORATE PARTNERSHIP
    • VENUE PARTNERSHIPS
  • BUSINESS SERVICES
    • PROMOTE YOUR BUSINESS
    • SERVICE PROVIDER NETWORK
    • WNFP DIGITAL GUIDE STORE
    • MEMBER DEALS
    • JOB BOARD
  • NETWORK SERVICES
    • MEMBER NETWORK DIRECTORY
    • SPEAKERS NETWORK DIRECTORY >
      • SPEAKERS NETWORK
    • LEVELUP NETWORK
  • BUSINESS CONNECTIONS
  • LEADERSHIP NETWORK FORM
  • MEMBER SERVICES
    • MEMBER LOGIN/ACCOUNT
    • MEMBER AREA
    • EXPLORE PREMIUM GUIDES
    • MEMBER SPOTLIGHT
    • SIGN OUT
  • Balancing Act
  • Professional Reset Workbook