Search for “Unboxing” on YouTube and you will get around 90 million results. Unboxing is a thing, and this, in turn, has made packaging your second product. So, consumers now see a memorable unboxing experience as valuable.

​Are you looking to provide a great unboxing experience for your products? A new infographic by 2Flow titled, ‘How to Create a Memorable Unboxing Experience’ looks to answer how you can do that.
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For small businesses with online commerce, this is a great way to really differentiate your brand from the drab brown boxes of some giant online retailers. This is because the box you send to your customers is the first touchpoint. And if you do it properly, it can be a strong selling point for repeat customers. To that point, don’t forget to be creative with your packaging.

On social media, unboxing is the act of capturing the process of opening a new product. This activity has garnered immense popularity, with tens of millions of viewers flocking to YouTube, Instagram, and Facebook. These platforms are not just entertainment venues but also hubs for product information.

​When influencers encounter exceptional packaging during their unboxing videos, they often highlight it, playing a significant role in popularizing this trend. Beyond social media, the infographic emphasizes the role of branded packaging in enhancing customer and business value.

​It’s not just about aesthetics; it’s about crafting a memorable, shareable experience. For online retailers, the unboxing moment is crucial – it’s the first physical touchpoint with customers, and making it unforgettable can significantly impact customer perception and loyalty.

In the world of eCommerce, consumer expectations are at an all-time high. The widespread visibility of unboxing videos has led to an increased appreciation for quality packaging among consumers.

However, this doesn’t diminish the relevance of the standard brown box, a hallmark of giants like Amazon. These boxes represent a baseline expectation in consumer experience.
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For brands aiming to stand out, the unboxing experience is a critical differentiator. Its impact extends beyond the initial opening, yielding a lasting return on investment.
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These packages often become a part of the customer’s environment, subtly continuing to promote the brand. For instance, aesthetically pleasing or unique packaging might be repurposed or displayed, serving as a constant visual endorsement of the brand.

The quality of a product’s packaging can speak volumes about the brand behind it. It’s the first thing a customer interacts with, setting the stage for their perception of the enclosed product. Ideally, the product inside should meet or exceed the expectations set by its packaging.
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Moreover, high-quality packaging functions as a potent marketing tool. It adds unexpected value for customers, enhancing their overall experience. According to the referenced infographic, 52% of consumers are more likely to repeat purchase from an online retailer that offers premium packaging.

This positive experience often translates into word-of-mouth referrals, especially through social media. Considering that 4 in 10 consumers share images of their deliveries online, the impact on brand visibility and recognition can be substantial.

To create a remarkable experience, it begins with branded boxes and unique packaging materials, complemented by a thoughtful presentation of the product.
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Additionally, including free samples of other products, or if not feasible, a discount on a future purchase or a complementary item can further elevate the experience. A personal note to the customer adds a touch of warmth and personalization, enhancing the overall unboxing experience.

To create an unforgettable unboxing experience for your customers, consider incorporating these key elements:

• Branded Boxes: Use customized packaging that reflects your brand identity.
• Unique Packaging Material: Choose materials that stand out and protect the product.
• Thoughtful Product Presentation: Arrange the items in an appealing and organized manner.
• Free Samples or Discounts: Include samples of other products or coupons for future purchases.
• Personalized Touches: Add customized notes or messages to enhance the personal connection.

All of this will combine to create a story your customers will remember. And creating a story or telling your story through your packaging is a sure-fire way to make it more memorable.

​Understanding the differences between standard and branded packaging can help online retailers enhance their customer’s unboxing experience. Here’s a quick comparison:

What exactly are you doing by providing an experience your customer will remember when the unbox their deliver? You are creating a story. The quote from Jonathan Ive, Chief Desing Officer of Apple, in the infographic says it all.

Ive goes on to say, “Steve (Jobs) and I spend a lot of time on the packaging… I love the process of unpacking something. You design a ritual of unpacking to make the product feels special. Packaging can be theater; it can create a story.”

Take a look at the infographic below for more.

Source: ​https://smallbiztrends.com
​Image Credit: Depositphotos.com

Understanding the importance of building trust with customers is crucial in today’s market. We don’t just purchase products, services, or companies; we buy from those we trust. In highly competitive industries, the deciding factor for customers often isn’t the product itself, but the trust they have in the people behind it.
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This is why building trust is key to successful customer relationships.

To build trust, it’s essential to concentrate on understanding the prospect. The more we know about them – their needs, challenges, and goals – the better we can assess how our services or products can be of genuine assistance. Customers are primarily interested in solutions to their problems, not the products or services themselves.

They are looking for ways to overcome their challenges and achieve success. By demonstrating how our offerings can be tailored to their specific situation, we significantly increase the chances of not only making a sale but also establishing a lasting relationship.

It’s about connecting with the customer on a level that transcends the product or service, showing them that their success is our priority.

Moreover, it’s important not to fall into the trap of assuming that our solution is one-size-fits-all. This mindset can be a major misstep in sales. While we might believe our offering has universal appeal, this is often not the case. Value is subjective and varies from customer to customer.

It’s only those who perceive and trust in the value of our offering who are likely to engage with it. Establishing this trust goes beyond the product or service; it involves demonstrating a deep understanding of the customer’s needs and showing a commitment to providing real solutions.

This approach not only helps in making a sale but also in building a foundation for ongoing customer loyalty and advocacy.

Consider these three steps to being the person your prospect will buy from:

• Assume nothing 
• Do discovery 
• Really listen

Understanding your prospects is crucial, and this begins with the realization that initial assumptions can be misleading. You can’t be certain if what you’re offering is what they need until you truly understand their situation. Similarly, deciding whether a prospect is the right fit for your business requires in-depth knowledge about them.
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Surface-level observations aren’t enough; looking beyond appearances to understand their actual needs and compatibility is key. This approach avoids the pitfall of stereotyping based on superficial attributes, leading to more meaningful and potentially fruitful engagements.

This step involves curating a set of detailed questions aimed at thoroughly understanding the prospect. The goal is to delve deeper than the immediate problem your product or service might solve. Inquire about their operational methods, what they prioritize, their budget, and timelines, among other aspects.

This holistic understanding of their situation and needs will not only help in providing tailored solutions but also in building a more nuanced and empathetic relationship with them. It’s about gathering insights that go beyond the transactional nature of business and into the realm of strategic partnership.

Active, intentional listening is the cornerstone of trust-building. When you listen attentively and purposefully, it resonates with the person speaking. This level of engagement allows you to truly assess whether you can offer meaningful help and whether this is a partnership you wish to pursue.

Genuine listening provides a foundation for a thoughtful and appropriate response, demonstrating that you value the conversation and the potential relationship. This approach is not just about hearing words but about understanding the underlying needs and concerns of your prospects.

Implementing these steps leads to the cultivation of deeper, more meaningful relationships where they are most beneficial. It fosters trust, which in turn positively influences your business over time. When trust is established, the people or companies who are the right fit for your business will naturally gravitate towards you.

They will not only be inclined to do business with you but also become advocates for your brand, referring you to others. This is because at the core of successful business transactions is a human element; people prefer to buy from those they trust and connect with on a personal level.




Source: ​https://smallbiztrends.com
Image Credit: Shutterstock

If you have a passion for capturing moments and want to turn it into profit, starting your own photo business could be the perfect avenue for you. 

However, setting up and organizing a successful photography business requires careful planning, creativity, and a solid foundation. So, let’s take a look at the essential first steps that will give your enterprise a better start.

Define Your Niche

Before diving into the world of professional photography, it’s crucial to identify your niche. Determine the type of photography that resonates with you the most, whether it’s wedding photography, portraiture, food photography, or something entirely unique. Specializing in a specific genre will help you stand out in a saturated market and attract the right clientele.

Create a Business Plan

A well-crafted business plan is the roadmap to success. It outlines your goals, target market, pricing strategy, marketing plan, and financial projections. Conduct thorough market research to identify your ideal clients, understand their needs, and tailor your services accordingly. Additionally, include a detailed analysis of your competitors and how you plan to differentiate yourself in the market.

Invest in Equipment and Software

Depending on your niche, you may need a professional camera, lenses, lighting equipment, tripods. Software also requires thorough consideration. For example, there’s plenty of known programs for portrait photo processing. At the same time, something like IDs requires a Passport Photo Maker or a similar passport photo software. Research the best options within your budget and ensure that you have backup equipment for emergencies.

Build an Impressive Portfolio

Whether you are aimed at becoming a wedding photographer, an ID photo maker, or a specialist in any other branch of photography, your portfolio must also reflect that. Aim for a cohesive collection of images that highlight your expertise and creativity. As you gain experience, update your portfolio regularly to showcase your best work.

Establish an Online Presence

Strong online presence is crucial for the success of any business. Create a professional website to showcase your portfolio, services, and contact information. Utilize social media platforms like Instagram, Facebook, and Pinterest to engage with your target audience, share your work, and build a loyal following. Remember to optimize your online presence for search engines to increase your visibility.

Set Up Efficient Workflow Systems

Efficiency and organization are key to running a successful photography business. Develop a streamlined workflow that includes client inquiries, booking, contracts, scheduling, and post-processing. Utilize project management tools and customer relationship management (CRM) software, such as ShootQ or Pixieset Studio Manager, to automate and streamline your processes, saving you time and effort.

Price Your Services Competitively

Determining how to price your photography services can be challenging. Research industry standards, consider your experience and overhead costs, and evaluate your target market’s willingness to pay. Remember to account for your time, equipment, editing, and other factors when setting your prices. Regularly review and adjust your pricing as your skills and reputation grow.

Provide Exceptional Customer Service

Exceptional customer service is the key to establishing a loyal client base and generating positive word-of-mouth referrals. Be responsive, professional, and attentive to your clients’ needs. Deliver your work on time and go the extra mile to exceed their expectations. Building strong relationships with your clients will lead to repeat business and referrals.

​Organizing and running your own photo business requires a blend of creativity, business acumen, and organizational skills. Remember to continuously improve your skills, stay updated with industry trends, and provide exceptional customer service. With determination and perseverance, your passion for photography can become a thriving business venture. Good luck!




Source: https://www.finsmes.com 

In 2023, technology trends in business increased, especially regarding enhancing client relationships. More than ever, companies are leveraging new technology to reach customers across multiple digital channels. As a result, more marketers are shifting their budgets from traditional advertisement methods to mobile applications, social media, videos, and podcasts.

Although these tools are a great way to find new customers and share content with existing ones, companies in all industries must continue to build better client relationships for retention. It's been proven repeatedly that purchasing behaviors can be driven by the emotional connections created by establishing more fulfilling client relationships, after all.

Any business's success depends on its customers' loyalty and satisfaction. Without loyal brand advocates who routinely come back for services or products offered, the business will require costly acquisition methods to find new buyers continuously.

​In a world dominated by algorithms and screens, finding the right audience and converting can be challenging. That's why it's imperative to continue to focus on retention efforts — it's less expensive to get returning customers to purchase again, and they are likely to spend more when purchasing a new customer.

Using technology to automate and enhance the buying cycle can make connecting with customers scalable. Many unique tools can be used to create a memorable and emotional connection with customers.
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First and foremost, you must acknowledge the whole person and not just what they do for your business. Building a relationship with a customer and not another order number takes sending additional touchpoints outside of the sales cycle. Emotions tend to drive purchasing behavior, so work to find important life and special occasion moments to build upon the business relationship and improve retention rates in the process.

While many companies are showing ways that the use of technology can enhance business operations and customer experiences, many brands are falling into the trap of relying too heavily on tech tools without considering the human touch.

One common mistake brands make is treating technology as a replacement for human interaction. This can lead to impersonal customer experiences and a lack of trust. Customers value genuine connections and personalized interactions with businesses, which makes it essential for brands to remember that technology should complement, not replace, these human interactions.

Another area where brands go wrong is by implementing complex tech tools without providing proper training or support. Technology can overwhelm employees and customers if they do not fully understand how to use it effectively.

Unfortunately, no new technology will function correctly without a usage guide. This makes it vital for companies to implement comprehensive training programs and provide ongoing support to ensure that everyone feels comfortable using these tools.
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Without a doubt, companies are building successful business relationships through the use of technology. However, they need to remain focused on providing the human factor at every interaction to make sure customers are getting the most out of the technology as well.

Technology trends in business are ever-evolving. Recently, we have seen many companies focus on ways to implement artificial technologies into their practices. Although AI and other forms of technology come with an array of benefits, it is critically important to determine where each new piece belongs.

​There is never a one-size-fits-all solution for developing a business technology strategy. However, there are a few things that you can do to ensure success with technology today and in the coming years:

Building a roadmap can help you remain focused along the journey. You should identify your business goals, the timeline in which you want to meet your goals, and the resources that are needed to implement your business technology strategy. This step will help you remain focused on the road ahead.

Try to automate everything that you can. Automation is key to saving time and increasing efficiency. Look for areas in your business practices where manual processes can be replaced with automation. This can help you focus more on urgent tasks while ensuring your team is able to focus on customers and use their time more effectively.

Determining which forms of technology will work for your business and help you reach your goals is crucial. That's why testing is a critical part of finding out what works. Take ample time to test your technology in various scenarios to ensure it works as intended. Catching bugs and other issues early on can save you time and money in the long haul.

Your stakeholders and customers play a vital role in your success. Listening to them and understanding their specific needs and concerns is imperative. This can help you tailor your technology to meet their needs while ensuring it remains efficient and effective. Reviewing client lifecycle management information, speaking with customers, and talking with customer service reps can help you find out what is working and, even more importantly, what's not working so that you can keep your customers happy.

Identify which parts of the process your customers want something more than technology can provide and work that into the flow. Embracing the importance of human touch at every step enables brands to tap into our innate desire for connection in an increasingly disconnected world. It adds authenticity, warmth, and understanding at every step of the customer journey while building relationships beyond mere transactions.
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​By providing a personal touch and utilizing effective tools, businesses can easily retain their customers and ensure long-term loyalty. Instead of constantly jumping on to the latest trend or using too many tools, it is essential for businesses to carefully select the right ones that fit their needs and use them strategically. With a strong customer retention business technology strategy, businesses can thrive and continue to provide excellent products or services to their loyal customers.




Source: ​https://www.entrepreneur.com