Jump on any website or social media feed, and it’s hard not to see that video has taken over as a highly popular form of content marketing. With a more eye-catching, entertaining appeal than written ad copy, video ads have the ability to draw potential customers in with ease—as long as they’re done right. To help you get started, a panel of Young Entrepreneur Council experts shared the following eight tips to help ensure your next video ad has the impact you’re looking for. 1. Appeal To A Target Audience Identify your audience. Too often, brands attempt a “one size fits all” approach. Your content should effectively address your target demographic. Trying to appeal to everyone will not work. Think about where you will run your campaign. Messaging may not translate from one platform to the next. Finally, get to the point. Respect your audience. Reward them with a clear and easy message. - Stanley Meytin, True Film Production 2. Include A Solution To A Problem Your videos can be a lot more appealing if you can include at least one way how your product or service can help solve your user's problem. When people see that, they become more interested in purchasing your product and the chance of conversion increases to a great extent. - Thomas Griffin, OptinMonster 3. Use Quality Equipment To create effective video content, investing in good equipment can make all the difference. This doesn't mean you need to break the bank, but having decent lighting and a quality camera will take your videos farther and help them look more professional to potential customers. - Stephanie Wells, Formidable Forms 4. Get To The Point The most important thing is to get right to the point with your ad. People have very short attention spans, so don't invest too much time trying to build things up. Cut to the chase and craft your video ad so that the very first second creates curiosity and gets people to stay for more. One second, in video terms, is a long time and can convey lots of information if you make use of it well. - Syed Balkhi, WPBeginner 5. Feature Real People If you really want to attract customers through your video ads, try personalizing your videos. Include pictures of real people who are helping you create the products. If you have customer testimonials, include them too. Show your customers using the product, if possible. This gives your advertising efforts a human touch and makes your message more relatable and relevant to your target audience. - Josh Kohlbach, Wholesale Suite 6. Add An Incentive The best way to immediately draw customers in through your video ad is to include an incentive. I've seen many advertisements that don't make sense in an attempt to get people's attention. But the thing is, they just slap their brand logo at the end and hope people click through. The correct approach is to reward visitors with relevant discounts or exclusive content. In two words: add value. - John Brackett, Smash Balloon LLC 7. Include Subtitles The key to creating an effective video ad is to include your own subtitles. Most consumers watch videos on their phones, and many rely on subtitles because they can't have their volume cranked up while out in public. If your video ads don't have accurate subtitles, viewers may leave feeling confused instead of intrigued. - Chris Christoff, MonsterInsights 8. Incorporate Cultural References Videos that include widely known cultural references are always crowd pleasers. They play on something that's familiar to large groups of people and create the feeling that they're in on the information. You can leverage appropriate memes, recent trends and events in your content. Doing this will help create an awesome video that people will share with friends. - Blair Williams, MemberPress Source: Forbes.com Image Credit: Photo by Andrea Piacquadio
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Do you keep hearing negative warnings about your idea to start a business? Human nature is such that no matter what kind of idea you have, there are at least a few people who want to knock it down. Don’t let the naysayers win. Instead, deal with the myths and falsehoods head-on by dispelling them and getting to the truth. Perhaps you’ve encountered the age-old notion that only geniuses successfully start their own companies or that you need to be independently wealthy to do so. Other incorrect frames of mind include the dire warning that you won’t see one dollar of profit for at least a year or that you’re bound to become a workaholic by founding a business. There are more misconceptions out there, but those are the four most common ones you’ll run into. Here are the details about each one and why they’re all incorrect or, at the very least, based on misleading information. You Have to be a Genius The genius myth has been around for a long time. In fact, anyone can start a business as long as they have the requisite amount of dedication, patience, and common sense. It’s more about hard work, the initial business startup idea, and adapting to economic conditions than possessing a super-powered brain or having unique skills. You Have to be Rich Few those who start their own companies are wealthy. In fact, most cover early expenses and startup fees by taking out a personal loan from a private lender. Keep in mind that the vast majority of adults who open a side business do so to earn more money, not because they’re already financially comfortable. Private lenders make sense because they offer fast online applications, access to low interest rates, and the chance for new owners to borrow what they need to cover the many costs associated with a launch. Make a list of known expenses for your new organization, like legal filing fees, promotional costs, and amounts needed to pay for outsourced jobs like accounting and tax filing. You Won’t Turn a Profit During the First Year There is a lead time for earning your first dollar, but it’s rarely as long as a full year. Most owners and founders of startups see incoming cash flow within a few months of opening their doors. Often, they plow what small amounts they earn right back into the business, aiming for long-term growth and profits. E-commerce stores, for example, can reach breakeven points within a few weeks, as soon as income equals expenses. The myth of years-long periods with zero profits is based on fear and misinformation. You’ll Turn into a Workaholic The truth is most new owners only put in a few hours per week on their company while maintaining a full-time day job to pay the bills. Once the side company begins to show significant profit potential, many new owners quit their regular jobs and devote themselves full-time to the startup. However, very few become workaholics or burn themselves out just because they go into business for themselves. Source: theselfemployed.com
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