Jump on any website or social media feed, and it’s hard not to see that video has taken over as a highly popular form of content marketing. With a more eye-catching, entertaining appeal than written ad copy, video ads have the ability to draw potential customers in with ease—as long as they’re done right.
To help you get started, a panel of Young Entrepreneur Council experts shared the following eight tips to help ensure your next video ad has the impact you’re looking for.
1. Appeal To A Target Audience
Identify your audience. Too often, brands attempt a “one size fits all” approach. Your content should effectively address your target demographic. Trying to appeal to everyone will not work. Think about where you will run your campaign. Messaging may not translate from one platform to the next. Finally, get to the point. Respect your audience. Reward them with a clear and easy message. - Stanley Meytin, True Film Production
2. Include A Solution To A Problem
Your videos can be a lot more appealing if you can include at least one way how your product or service can help solve your user's problem. When people see that, they become more interested in purchasing your product and the chance of conversion increases to a great extent. - Thomas Griffin, OptinMonster
3. Use Quality Equipment
To create effective video content, investing in good equipment can make all the difference. This doesn't mean you need to break the bank, but having decent lighting and a quality camera will take your videos farther and help them look more professional to potential customers. - Stephanie Wells, Formidable Forms
4. Get To The Point
The most important thing is to get right to the point with your ad. People have very short attention spans, so don't invest too much time trying to build things up. Cut to the chase and craft your video ad so that the very first second creates curiosity and gets people to stay for more. One second, in video terms, is a long time and can convey lots of information if you make use of it well. - Syed Balkhi, WPBeginner
5. Feature Real People
If you really want to attract customers through your video ads, try personalizing your videos. Include pictures of real people who are helping you create the products. If you have customer testimonials, include them too. Show your customers using the product, if possible. This gives your advertising efforts a human touch and makes your message more relatable and relevant to your target audience. - Josh Kohlbach, Wholesale Suite
6. Add An Incentive
The best way to immediately draw customers in through your video ad is to include an incentive. I've seen many advertisements that don't make sense in an attempt to get people's attention. But the thing is, they just slap their brand logo at the end and hope people click through. The correct approach is to reward visitors with relevant discounts or exclusive content. In two words: add value. - John Brackett, Smash Balloon LLC
7. Include Subtitles
The key to creating an effective video ad is to include your own subtitles. Most consumers watch videos on their phones, and many rely on subtitles because they can't have their volume cranked up while out in public. If your video ads don't have accurate subtitles, viewers may leave feeling confused instead of intrigued. - Chris Christoff, MonsterInsights
8. Incorporate Cultural References
Videos that include widely known cultural references are always crowd pleasers. They play on something that's familiar to large groups of people and create the feeling that they're in on the information. You can leverage appropriate memes, recent trends and events in your content. Doing this will help create an awesome video that people will share with friends. - Blair Williams, MemberPress
Image Credit: Photo by Andrea Piacquadio
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