Given the rising public scrutiny around climate, Covid, and socioeconomic justice, companies are becoming increasingly purposeful to address the world's problems.
Looking at the world's top companies, some are innately purposeful while others become more purposeful daily.
This comes as no surprise, given the rising public scrutiny around climate, Covid, and socioeconomic justice. And expectations on business will only increase as crises compound -- and the business world accepts more responsibility for solving the many challenges it largely created.
More purpose noise? No. The urgency the world faces now necessitates a radical reengineering of business purpose -- a universal, collectivized purpose for business and all its stakeholders.
Our collectivized purpose is to collaboratively regenerate the natural and social systems on which all of our futures depend. In short, to Lead With We: The Business Revolution That Will Save Our Future.
That's the title of a new book by Simon Mainwaring, founder and CEO of We First, a strategic consultancy that helps companies become movements by empowering their brands to lead with purpose.
So, gather your business stakeholders and collaboratively define the Lead With We purpose of your company using these three categories of questions, straight from the book:
Lead: Our Company Alone
With: Our Company and Others
We: Our Company and the World
Then, to activate and sustain our purpose, Mainwaring writes that we must continue to:
Lead With We companies like Orbia, Home Depot, and IBM, not to mention countless ingenious startups, are daily discovering effective ways to engage their suppliers, employees, and customers in their unique expression of the collectivized purpose of business. Reinforcing it. Allowing people to constantly co-create it.
When fully realized, writes Mainwaring, "it's a self-efficacious, dynamic feedback loop that constantly delivers a 'return on purpose' for everyone and our future."
Image Credit: Getty Images
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