Technographic data plays a key role in the success of any business. It’s among the essential technologies and tools companies should use for better operations and more effective processes.
A great example of technographic data is the infrastructure and network tools they’re using to the applications they prefer and the adoption rate of these applications at scale.
Technographics can include information about how and when your customers use a certain technology. Technographic data provides insights into the tools prospects use, what the purpose of their use is, how long they’ve used this technology, and other aspects.
What is technographic data
Technographic data is information that describes how certain technologies are used, what challenges they may cause businesses, and others. Technographics, which is the combination of “technology” and “demographics”, is the analysis of the technologies that a business uses and its ability in buying new technology.
Technographics contain insights about the technology stack of your potential customers and how they use their technology. Without technographics, you have no insights into how the company operates, how it makes certain purchase decisions, etc. 71% of organizations say that closing more deals is their main priority. Implementing technographic data is very important, as it positively impacts lead generation and customer success activities.
There’s a clear distinction between technographic data and social technographics segments. Technographic data is about the use of software, networking technologies, and hardware within the company.
And the main focus of social technographic data is the company’s consumption and use of social media. It’s useful for a company’s marketing efforts. But it’s important to note that social technographic data as technographic data used for B2B marketing efforts.
What is a technographic profile
Technographic data offers companies useful insights into their target audience. A technographic profile is a summary of their technology usage. It can be a profile of an individual or a company. And understanding a technographic profile is key to learning more about their buying habits.
When it comes to an individual’s technographic profile, there are six different types of profiles. These are also thought of as a ladder, from least to most active. The individual technographic profiles include:
Technographics data is very beneficial for tech companies and B2B SaaS companies.
Technology characteristics are helpful for identifying ideal leads for companies like these. A company’s technographic profile is not about online engagement. It’s mostly about businesses’ hardware and software use.
Importance of technographic data
Technographic data provides valuable insights into how companies use technology. When you combine this data with marketing and sales activities, it offers useful insights to boost conversion rates. Here are some of the most important benefits of technographic data:
Technographics complement firmographic data and help companies better estimate customers’ will to buy technology.
Technographic data gives an overview of the technological stacks of a particular company. It helps companies to better understand their customers and assess more sales opportunities. Technographics is a market segmentation tool that can boost your lead generation by providing insights into customers’ buying and selling habits. Companies use technographic data to alight their marketing strategies and plans with their target customers.
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